Cool Thinking

The ALS association, which raises money for Lou Gehrig’s disease research, has raised almost $100 million by donors dumping a bucket of ice water over their heads and then contributing to their fund raiser. Even Oprah Winfrey, Bill Gates, George W. Bush and other celebrities have gotten into the act by dumping ice water over their heads and encouraging others to do the same. I don’t know who thought this gimmick up, but talk about “cool thinking”!